A Playful Brand for a Growing Children's Museum
Jackson Hole Children’s Museum
01 Brand Identity
02 Website
03 Marketing Collateral
01 Brand Identity
As the Jackson Hole Children's Museum expanded its programs and prepared for future growth, the organization needed a brand that reflected its playful spirit while supporting long-term communication. I developed the creative direction, optimized logo files, and created a comprehensive brand identity system complete with brand guidelines, supporting assets, and social media templates. The result is a flexible visual toolkit that captures the museum's sense of curiosity, creativity, and community while ensuring consistency across every touchpoint.
02 Website
I designed and developed a multilingual website that brings the museum's mission to life through an engaging, accessible, and intuitive user experience. The site was thoughtfully organized to help families, educators, donors, and community members easily find information, register for programs, learn about the museum's expansion, and support its mission. Built with a clean, modern design and multilingual functionality, the website is easy for the museum team to manage while extending the museum's playful, interactive experience beyond its walls.
03 Marketing Collateral
To support the museum's day-to-day communications, I created a set of social media templates and supporting collateral that make it easy for the team to produce polished, on-brand content. Beyond templates, I continue to provide ongoing design support through print booklets, information brochures, museum signage, presentations, capital campaign materials, and other marketing assets that help the museum engage the community and promote its programs.
"Drayton was a pleasure to work with.
She quickly understood our brand and created clean, thoughtful designs that felt true to who we are. She was professional, responsive, and collaborative throughout the process, while adding just the right amount of fun and whimsy to help bring our mission to life."
Ethan Lobdell • Executive Director • Jackson Hole Children's Museum