A Magical, Community-First Brand for Rock On Society
Rock On Society
01 Brand Identity
02 Website
03 Annual Report
04 Marketing Collateral
01 Brand Identity
Rock On Society is a Jackson Hole nonprofit raising funds to support stroke and cardiac patients facing the unexpected cost of recovery. I worked with founder Julie to establish the initial creative direction—capturing the organization’s spirit of community, camaraderie, and connection, with a joyful “be yourself” energy. From there, I developed the brand identity into a cohesive system and created a comprehensive brand guidelines document and toolkit to keep the look consistent across every touchpoint.
02 Website
I designed and developed the website to bring the brand to life online and make it easy for people to get involved - whether that’s learning about the mission, attending events, or donating. The site is structured for clarity and momentum, with an experience that feels inviting, celebratory, and simple to navigate.
03 Annual Report
To help Rock On Society share its impact in a clear, compelling way, I designed their annual report as a donor-facing storytelling piece—highlighting the mission, the community behind it, and the tangible support provided to stroke and cardiac patients. The design balances polished structure with the organization’s joyful, celebratory energy, making it easy to understand the year’s outcomes while reinforcing the brand across typography, color, and layout.
04 Marketing Collateral
To support event launches and ongoing outreach, I created a suite of marketing materials designed to feel cohesive, energetic, and unmistakably Rock On Society. Deliverables included print pieces for events, brochures, and a set of editable social media templates—giving the team a consistent, on-brand toolkit they can use before, during, and after each event.
“Drayton is a rock star and has been a total dream to build the Rock On Society brand with.
She helped bring this vision to life with ease, patience and is so easy to work with. She just "got me". She is organized, detailed and insanely creative. A positive ray of light in what could have felt like a daunting process. Five stars ALL THE WAY!”
Julie Guttormson • Founder • Rock On Society