A Warm, Western Brand for a Classic American Grill
Roosevelts
01 Brand Identity
02 Website
03 Marketing Collateral
01 Brand Identity
Roosevelts is a classic American grill with a western twist in the heart of Jackson Hole. I collaborated closely with the owners to establish a clear creative direction and translate their vision into a cohesive visual identity—warm, local, approachable, and family-friendly, with a fun, relaxed, welcoming feel. The brand also nods to President Theodore Roosevelt and the spirit of the American West through thoughtful design details and an authentic, timeless look.
02 Website
I brought the brand to life online with a website design that feels inviting and easy to navigate—highlighting the Roosevelts experience, menu, and key information visitors need quickly. The site’s layout, typography, and imagery were designed to reflect the restaurant’s relaxed atmosphere while reinforcing the new identity across every touchpoint.
03 Marketing Collateral
To extend the brand into the everyday customer experience, I designed a suite of collateral and templates across print and digital. Deliverables included menu design, social media and newspaper ad templates, coasters, kids’ cups, and signage - creating a consistent, recognizable look throughout the restaurant and in ongoing marketing.
“When we needed help building a brand from scratch, Drayton was our first call.
Her creativity, attention to detail and excitement for bringing our project to life were palpable from day one. Drayton led us through every step of the design, strategy and implementation process with incredible thoughtfulness and professionalism. Her deliverables were always on-time, on-budget and blew us away with their originality. Drayton truly exceeded our expectations and we continue to receive so many compliments about the look and concept behind our brand.”
Kristin Walker • Co-Owner • Roosevelts