Psyche Digital
Roosevelts is a classic American grill with a western twist located in the heart of Jackson Hole. I collaborated with the owners to bring their restaurant brand vision to life.
The project began with establishing a Creative Direction to define the visual identity of the brand. At its core, Roosevelts is warm, local, approachable, and family-friendly, known for being an authentic and delicious restaurant with a fun, relaxed, and welcoming atmosphere. The restaurant and brand pay homage to President Theodore Roosevelt - a conservationist, outdoorsman, and lover of the American West.
I designed the logo and brand for Roosevelts and brought the brand to life through various assets including menu and website design, social media and newspaper ad templates, coasters, kids' cups, and signage design.
“When we needed help building a brand from scratch, Drayton was our first call. Her creativity, attention to detail and excitement for bringing our project to life were palpable from day one. Drayton led us through every step of the design, strategy and implementation process with incredible thoughtfulness and professionalism. Her deliverables were always on-time, on-budget and blew us away with their originality. Drayton truly exceeded our expectations and we continue to receive so many compliments about the look and concept behind our brand.”