A Playful Brand for a Growing Children's Museum
Jackson Hole Children’s Museum
01 Brand Identity
02 Website
03 Marketing Collateral
01 Brand Identity
As the Jackson Hole Children's Museum expanded its programs and prepared for future growth, the organization needed a brand that reflected its playful spirit while supporting long-term communication. I developed the creative direction, optimized logo files, and created a comprehensive brand identity system complete with brand guidelines, supporting assets, and social media templates. The result is a flexible visual toolkit that captures the museum's sense of curiosity, creativity, and community while ensuring consistency across every touchpoint.
02 Website
I designed and developed a multilingual website that brings the museum's mission to life through an engaging, accessible, and intuitive user experience. The site was thoughtfully organized to help families, educators, donors, and community members easily find information, register for programs, learn about the museum's expansion, and support its mission. Built with a clean, modern design and multilingual functionality, the website is easy for the museum team to manage while extending the museum's playful, interactive experience beyond its walls.
04 Marketing Collateral
To support the museum's day-to-day communications, I created a set of social media templates and supporting collateral that make it easy for the team to produce polished, on-brand content. Beyond templates, I continue to provide ongoing design support through print booklets, information brochures, museum signage, presentations, capital campaign materials, and other marketing assets that help the museum engage the community and promote its programs.
“We are thrilled to have been introduced to Drayton!
She led us through a comprehensive rebranding, which included a new creative direction, updating our logo, and developing a brand guide. Then, she brought it all to life in a stunning new Annual Report and countless promotional pieces over the last few months. Her creative vision is fun, fresh, and sophisticated and her work style is responsive, open, and always pleasant. We can’t wait to get started on designing our new website with her!”
Diana Peck • Executive Director • Teton County Library Foundation & Friends