Building a Cohesive Brand Family for White Pine Collection
White Pine Collection
for Three Elephant Public Relations
01 Brand Identity
02 Website
01 Brand Identity
White Pine Collection brings together several distinct hospitality experiences under one parent brand. I established the creative direction for the overall brand family, designing a visual identity system that allows each business to have its own personality while remaining unmistakably connected to the Collection. This included creating the logos for White Pine Collection, White Pine Resort, White Pine Adventure Inn, and White Pine Cozy Cabins, along with a comprehensive brand guide that defines the relationship between each brand through shared typography, color, imagery, and design principles. The result is a flexible brand architecture that can continue to grow as new experiences are added to the Collection.
02 Website
To bring the new brand family to life online, I designed and developed websites for White Pine Collection, White Pine Resort, and White Pine Adventure Inn. Each site shares a consistent visual language and user experience while expressing the unique personality of its respective brand, from the bold, adventure-focused resort to the warm, nostalgic inn. The websites were designed to clearly communicate each property's offerings, guide visitors toward booking or exploring, and provide an intuitive content management experience for the team moving forward.
“Working with Drayton over the past ten years means that all my projects from logo and branding to annual reports and rack cards are going to be impactful.
She has the ability to take our goal with any communications piece and create something vibrant and professional. Collaborating and meeting goals is something Drayton brings to every project and she always exceeds expectations.”
Jessica Jaubert • Principal • Three Elephant Public Relations