A Flexible Brand System for a Multi-Program Arts Department
Appalachian State Office of Arts Engagement & Cultural Resources
01 Brand Identity
02 Marketing Collateral
01 Brand Identity
The Office of Arts Engagement & Cultural Resources oversees multiple arts programs - including An Appalachian Summer Festival, The Schaefer Center Presents, and APPlause! - each with its own personality. The goal was to create a cohesive umbrella identity that connected the department’s offerings while still allowing each program to feel distinct. I designed a set of custom logos for each program and developed a comprehensive brand guide defining consistent use of color, typography, and layout across touchpoints.
02 Marketing Collateral
To support the team’s day-to-day marketing needs, I created a robust library of editable templates across print and digital. Deliverables included brochures, posters, social media graphics, digital ads, pitch decks, and additional collateral - built to be flexible, easy to use, and unmistakably on-brand. The result is a system that helps the department produce polished materials quickly and consistently, even across multiple programs and timelines.
“Drayton is hands down one of the most creative, professional, and thoughtful designers we’ve ever worked with.
Her enthusiasm for our product was infectious, and her positive energy never wavered. She brought a sharp strategy, executed every detail flawlessly, and delivered standout designs - quickly and beautifully. I’d work with her again in a heartbeat and recommend her to anyone looking for exceptional service and serious creative talent.”
Allison West • Director of Marketing • Office of Arts Engagement and Cultural Resources, Appalachian State University