Appalachian State Office of Arts Engagement and Cultural Resources
I worked with the Appalachian State Office of Arts Engagement & Cultural Resources, which manages a diverse range of arts programming, including An Appalachian Summer Festival, The Schaefer Center Presents, and APPlause!. While each program had its own identity, the department needed a cohesive brand system that connected them under one clear, recognizable umbrella.
I designed a set of custom logos for each program, creating a cohesive visual identity. From there, I developed a comprehensive brand guide to establish consistent use of color, typography, and layout across all touchpoints—ensuring the department could maintain a unified visual presence while still highlighting the unique character of each offering.
To support their internal marketing efforts, I created a robust suite of editable templates across print and digital formats. These included brochures, posters, social media graphics, digital ads, pitch decks, and more. The result was a flexible system that empowers the team to produce polished, on-brand content quickly and efficiently.
Photos featured in template mockups were provided by the Appalachian State Office of Arts Engagement & Cultural Resources and are used for preview and presentation purposes only.
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