Appalachian State Office of Arts Engagement and Cultural Resources
I worked with the Appalachian State Office of Arts Engagement & Cultural Resources, which manages a diverse range of arts programming, including An Appalachian Summer Festival, The Schaefer Center Presents, and APPlause!. While each program had its own identity, the department needed a cohesive brand system that connected them under one clear, recognizable umbrella.
I designed a set of custom logos for each program, creating a cohesive visual identity. From there, I developed a comprehensive brand guide to establish consistent use of color, typography, and layout across all touchpoints—ensuring the department could maintain a unified visual presence while still highlighting the unique character of each offering.
To support their internal marketing efforts, I created a robust suite of editable templates across print and digital formats. These included brochures, posters, social media graphics, digital ads, pitch decks, and more. The result was a flexible system that empowers the team to produce polished, on-brand content quickly and efficiently.
Photos featured in template mockups were provided by the Appalachian State Office of Arts Engagement & Cultural Resources and are used for preview and presentation purposes only.
“When we needed help building a brand from scratch, Drayton was our first call. Her creativity, attention to detail and excitement for bringing our project to life were palpable from day one. Drayton led us through every step of the design, strategy and implementation process with incredible thoughtfulness and professionalism. Her deliverables were always on-time, on-budget and blew us away with their originality. Drayton truly exceeded our expectations and we continue to receive so many compliments about the look and concept behind our brand.”