Building a Fun, Mission-Driven Brand
Hole Food Rescue
01 Brand Identity
02 Website
03 Annual Report
04 Marketing Collateral
01 Brand Identity
Hole Food Rescue’s work is hands-on, community-centered, and impact-driven—so their visuals need to feel clear, welcoming, and easy to recognize across many channels. Over the course of our partnership, I’ve developed and refined brand elements that support consistent storytelling, including custom iconography and visual assets that help communicate their mission and impact in a simple, approachable way. I also expanded the identity into a more complete system and created a comprehensive brand guidelines document so the team can apply the brand consistently across print and digital.
02 Website
I’ve supported Hole Food Rescue with website design and ongoing updates to keep information current, easy to navigate, and aligned with evolving program needs. The site is designed to communicate the mission clearly, make it simple to get involved, and support donation and community engagement efforts.
03 Annual Report
Each year, I design Hole Food Rescue’s annual report to translate a large amount of impact data and storytelling into a clear, compelling narrative. The reports highlight program growth, partnerships, and community outcomes—helping supporters and stakeholders quickly understand the scale of work and the value of continued support.
04 Marketing Collateral
Across print and digital, I provide ongoing design support for a wide range of needs—brochures, presentations, event signage, and campaign assets—ensuring materials stay consistent and polished. Projects have also included larger-format pieces like van wrap designs, extending the brand into the community and helping increase visibility for the mission.
“Drayton is a true pleasure to work with.
She's easy to communicate with, highly focused, responds quickly and all while creating high-quality creative content.”
Ali Dunford • Founder • Hole Food Rescue